Virgin Sport

• Increased brand awareness and ticket sales for Hackney Moves, ASICS London 10K, and Oxford Half Marathon.

• Transformed Hackney Half into London's largest half marathon, credited with facilitating Virgin Sport's acquisition by LimeLight Sports Group.

• Successful campaigns included eliminating 225,000 plastic bottles from the Hackney Half race course, developing a campaign that saw 100 Runners mark 100 Years of the Vote for Women at the British 10K and raising CEO Jessica Frey's profile via profile articles and interviews in key media outlets with a reach of over 195 million.