Pro Am Padel Tour 2025

Client: Pro Am Padel Tour 2025
Profile: The UK’s leading pro/celebrity padel tournament
Workstream: Tour PR strategy, media relations, talent amplification, social visibility

Overview:

With padel’s popularity growing in the UK, the Pro Am Padel Tour 2025 had an opportunity to convert growing curiosity into mainstream visibility.

The Challenge:

Drive consistent press coverage, social engagement, and momentum across multiple tour stops, while helping position padel as a sport with real cultural pull.

My Approach:

Tailored PR
I developed bespoke PR campaigns for each city on the tour, shaping story angles around local relevance, player/talent moments, and community hooks while keeping messaging consistent across the national narrative.

Partnerships + Community
Each stop integrated event partnerships and community initiatives to deepen credibility and create media-ready stories beyond match results, building reasons to cover the tour in lifestyle, sport, and local press.

Talent, Media and Creators
I secured participation from talent, media, and content creators to amplify reach, generate shareable moments, and extend engagement beyond the venue, fueling both earned media and social performance.

Strategic Outreach
I coordinated targeted outreach to national and specialist sports outlets, ensuring high-profile visibility and sustained coverage throughout the tour schedule.

Results:

• 339 pieces of coverage

• 642.5M total media reach

• 14M estimated coverage views

• 3.6M social media views

Impact:

The campaign helped elevate the Pro Am Padel Tour as a national talking point - strengthening padel’s position in the UK sports and culture landscape while driving meaningful visibility across press and social at every tour stop.