LDN RIDERS Brand Development
Launched the award-winning LGBTQ+ road cycling club LDN RIDERS following the COVID-19 lockdown to provide a safe and welcoming space for our community to train and socialise with like-minded cyclists.
Founded in September 2021 with just five members, the British Cycling affiliated club quickly became the UK's largest LGBTQ+ cycling club.
I built the club from the ground up in my spare time, establishing the brand identity, creating a social media presence, developing a website equipped to handle membership payments, and fostering a vibrant community.
Currently serving as both Chairperson and Head of PR & Marketing, I oversee a 12-person committee, ensure the smooth operation of the club, develop partnership experiences and design campaigns that promote awareness, membership growth, and retention.
Within 2.5 years, the club has experienced exponential monthly growth, garnered numerous accolades, generated thousands in corporate sponsorship, developed a full club kit offering and raised over £12,000 for the transgender charity Not A Phase.
Additionally, the club has been invited to celebrate LGBT History Month at the Houses of Parliament, featured in a book and exhibition celebrating queer sports individuals and teams, and showcased by media outlets such as GQ and GCN (Global Cycling Network).
