I am excited to announce that I, along with fellow PR consultant Daniella Posner, have been appointed to handle all UK media and public relations for Virgin Sport.
Our brief is to raise awareness of the 2018 events – The Hackney Festival of Fitness, Westminster British 10k and the Oxford Half Marathon and communicate the company's ethos that celebrates fitness and encourages people of all backgrounds to move together through inclusive running events and free fitness classes.
The Virgin Sport running season kicks off with the Hackney Festival of Fitness and Half Marathon, presented by ASICS, on Sunday 20th May 2018. It will see over 30,000 runners, supporters and spectators taking to the streets of Hackney for the 13.1 mile route.
The iconic British 10K, presented by ASICS, returns to the streets of Westminster on Sunday 15th July 2018. It is the ultimate tour of Central London, where runners pass by landmarks including Trafalgar Square, the Embankment, Big Ben and more.
This headline running event will include a British street party on the move, with music at every kilometre encouraging runners to pound the streets to the beat.
On Sunday 7th October 2018 the charming streets of Oxford will come alive with the Oxford Half Marathon, presented by ASICS.