BRIEF: Launch Isabella Townsley's SS18 jewellery collection with visual content that will engage press and consumer
METHOD: With the huge importance of video content and ever increasing popularity of Instagram as a platform to communicate direct to the consumer, it was decided to create a short and high energy video to showcase Isabella Townsley's Spring/Summer 2018 jewellery collection.
Isabella features in the video in order to raise her personal profile as an emerging British design talent and to showcase her unique style. Who better to show how to wear/style the designs than the person that created them!
Model shots and still life/mood images were photographed and edited to an uptempo soundtrack that aims to engage with Isabella's target demographic of independent women that enjoy high-end fashion but with their own individual style.
By shooting all the images as stills for the video we are also provided with a wealth of content to share across Isabella's social media platforms and website.
The concept for the style film, art direction, and production was handled by Julian Gregory.
RESULTS: The style video has been very well received by Press and as a direct result a number of fashion stylists directly requested styles. The video has received over 1.8k views of Facebook/Instagram.